BEN & JERRY’S
No Rocky Roads ahead if you get up and vote!
While it might feel like your vote doesn’t matter, that’s the furthest thing from the truth and Ben & Jerry’s Ice Cream wants to show you that. Here at Ben & Jerry’s we want to show you voting is so important we went ahead and made some new ice cream flavors just for the occasion! And we all know how important ice cream is.
(Collaboration w/ Molly O’Donnell)
vOTING IS SWEET.
Don’t let the last election leave a bitter taste in your mouth, Ben & Jerry’s is here to make this years voting process a lot sweeter with three new flavors.
package design.
When purchasing one of Ben & Jerry’s new flavors, there will be a code on the inside of the lid. This code will be entered on Ben & Jerry’s site (www.benjerry.com/vote) where you will be able to check if you are registered to vote.
COPY + ANIMATION.
social - Instagram campaign.
